![]() Prior studies have analyzed strategies of tobacco promotion on YouTube as well as public attitudes toward tobacco products, finding that pro tobacco messages are prevalent and easy accessible relative to antismoking messages. ![]() ![]() While YouTube was intended for original, user-generated content, it also has become an important avenue for individuals and companies to reach wide audiences and market products, including tobacco products. It provides a platform for individuals to upload, view, share, and respond to videos. YouTube is the third most visited site on the Internet with a large and growing youth presence.
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